Open Connectivity for Tourism is an industry initiative to develop and foster the use of standard specifications to help solve long standing issues in the in-destination activities industry, specifically connectivity between booking platforms, resellers, OTAs, and other technologies.
A community of companies who participate in the electronic distribution supply chain for in-destination activities have set their differences aside and worked together to bring the industry a standard specification that allows any system that chooses to adopt the standard to speak the same language and to communicate with each other.